DIREESH REDDY AUNUGU. AI-Powered Customer Journey Optimization: Personalizing User Experience in BPM Systems. Partners Universal International Innovation Journal, [S. l.], v. 3, n. 3, p. 49–58, 2025. DOI: 10.5281/zenodo.15741918. Disponível em: http://www.puiij.com/index.php/research/article/view/184. Acesso em: 24 jun. 2026.